Photo of a moon eclipse to represent the concept of Aura

An aura is an energy or light that surrounds everyone and everything.

Effective marketing relies on the feeling one experiences from their interaction with your image, message and persona.

Emma Harding

My Story

With a rich background in commercial, marketing and design spanning 20 years, I live and breathe effective communication.

Everything I do centers around the customer experience, using insight as a basis for creative solutions, to deliver relevant and meaningful marketing.

With a deep love of visual experience, I bring a unique perspective to marketing planning with strong leadership, problem solving and project management skills.

An Artist-Designer-Marketer-Driven by Results.

BA Hons Design Marketing and MA Creative Multimedia - 1997-2001.

Hailing from life in an advertising agency to working with London-based agencies, my career in a strategic business area for a leading Retail giant entailed rich and broad experiences. First in Commercial, then Marketing, then Dot Com, after a wealth of experience... I moved to the US.

Following a wild couple of years traveling the Mid West, West Coast, Australia and Turkey, I settled in the Boston area. Life off the grid allowed me to experience the world as a pure consumer, without any business agenda.

Most recently I supported a public school district launch COVID-19 pooled testing, as a project manager, and also by creating campaigns to communicate a very complex process. Prior to this, I was co-president for two volunteer non-profits, to which I applied my skills. As a leader, but also as a marketer, creating responsive websites and social media presence, building communication plans, increasing awareness and improving both member and third party engagement.

As Marketing Manager for Tesco Stores UK, I was a part of the team launching Tesco Mobile, an MVNO, now a top 5 cell network in the UK. My roles involved above-the-line and below-the-line advertising with a budget of 6M, brand and new product development, store and experiential marketing, trade planning and, within the Dot Com business, I led a team in the UK and India running the non-food websites at Tesco.com.