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Recent Projects

COVID-19 Pooled Testing in Schools

Communicating a complex process quickly and visually, to educate the school population about pooled saliva testing during the Pandemic.  Partnering with the local School District to keep our community safe.

Rapid Action in a Time of Crisis 
  • Infographics to provide lots of information instantly

  • Engaging the local community via social media

  • Providing K-8 a friendly personality to bring the testing front of mind

Covid-19 pooled testing infographic for Twitter

LexFUN! Non-Profit Website and Communications

How to bring a Post-WWII Org into the Digital Age?

Since 1942, this beloved volunteer-run, not for profit, member organization serves primarily as a network for pre-school aged children and their families, offering social, enrichment and Kindergarten transition events.  And, as a fundraising arm encompassing sponsorship, community funds and fundraisers

Lasting Improvement and Member Engagement
  • Responsive, dynamic, easy maintenance website with membership management system.  Maximized SEO and web traffic

  • Templated Constant Contact email newsletter to drive engagement

  • Communication plan to target key events and Org messages 

  • Increased social media presence and closed member Facebook group

  • Strengthened relationships with community partners

lexfun.org

Children at a LexFUN! Halloween event

LexSEPAC Special Education Parent Advisory Council

A Voice for Special Education in Lexington Public Schools

Every public school district is mandated to meet with their SEPAC , Special Education Parents Advisory Council by the State of Massachusetts.  Navigating the world of SPED law and student rights is complex and fraught, getting to the right information is no easy task. 

 

Lasting Impact  and Awareness
  • Website providing a wealth of information and resources in an easy-to-access format

  • Social media presence and advertising for events

  • Increased awareness of the organization 20% YOY

  • Established relationships with the Superintendent and administration to operate as one team

lexsepta.org

Speaker event for LexSEPTA
pooled testing
Lexfun
Lexsepac

Connecting with Customers at the Heart

For the love of creativity and communication, my mission is to tell your story and move your audience

  • Instagram
  • Facebook
  • Twitter

Aura First | Creative Marketing Consulting | Greater Boston MA  emma@auracreativemarketing.com

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