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Marketing and Design Services

Customer-Centric Approach

The customer is the ultimate decision maker and should be at the heart of every decision.  Identifying your audience in both B2C or B2B and defining the audience profile is key to create impact, to engage your customers and build trust.

Integrated Marketing

Consistency is critical and  your message must be aligned everywhere your message is broadcast.  Having a fully integrated communications plan not only increases your brand awareness, but also makes your budget work harder.

Insight

Every complex problem requires a smart solution.  My approach is to get to the bottom of both the customer and client's needs, understand the customer motivation and desires and, establish core insights to inform the right solution.

Branding

Branding creates a visual identity for your product or service, encompassing a logo, name and more.  Creating visual impact is essential in communicating the offering and setting the tone, or personality, in order to open the lines of communication.

Strategy

Collaborative strategic market planning builds the foundation to reach, convert and retain customers. Working together and consulting key stakeholders, my approach is to align go-to market plans with the customer journey.

Design

Thoughtful and well executed design is the framework for your brand to facilitate a conversation with your target audience.  Trained in graphic and digital design, I offer artistic direction and original design of branding, websites and graphics.

Insight
brand
customer
strategy
integrated
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Connecting with Customers at the Heart

For the love of creativity and communication, my mission is to tell your story and move your audience

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Aura First | Creative Marketing Consulting | Greater Boston MA  emma@auracreativemarketing.com

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